Small midwestern music label.
LMR has been promoting local music since January of 2005. Almost everything produced is recorded or designed in-house by Robert Eisenbraun, and there are only a handful of artists involved.
It isn’t a standard label. Standard labels have money. In many ways it’s more like a workhouse to help artists produce artwork than it is a record label. By both intention and consequence it’s trying to produce good artwork not “just as a hobby” (because it’s more valuable than that) and not to make money (because that’s unreasonable), but because the creation of good artwork and the byproducts of creation are virtuous pursuits in themselves.
The logo for the label is a person half-covered by an umbrella. This was designed by Mr. Eisenbraun as part of the cover art for Electrohome’s album Here’s Alone before the label existed. When Abby H. told Robert to start the label, he coupled the image with “Lonely Monster Records,” the monster, of course, being the person under the umbrella. “Lonely Monster” as a name is sappy and could be mistaken for an alias for one of those women who flaunt themselves in front of web-cams, and the picture of a person under an umbrella is whimsical and cliche. Together they are cleverer.
How we became famous, and other lies:
Robert played in his brother Joe‘s band back in 2004. He recorded his friend Nathanael Yarbrough (Me & Jane) and then began recording his own faltering skilz under the moniker Electrohome. He released three albums before busing up to Chicago for college, where he bought some new talent for the brand. Electrohome became the Men of Easy Company. The rest is history?
Me & Jane has peacefully gone the way of the buffalo, but Mr. Eisenbraun is active with the rest of the troupe. Ben Bruckner joined and will be releasing his first album soon, and Joel Schuman’s Project Stinkeye is the most recent addition. Expect more from them soon!
Robert is looking for artists to help develop in Chicago.
If you have time, look up a few of our friends: Joe Eisenbraun, Families, Signature Groove. Robert’s personal web log is at lonym.net.
